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They see the return on investment as an unmeasurable success. I did a casting in Hollywood for 4 girls to get their bodies painted for a major liquor and I had over 200 girls show up. The amount of beautiful girls in Hollywood that wanted to have their bodies painted was astounding. I even had girls that wanted to get their bodies painted for free.
The Miller lite promo girls received $300 per hour for this one weekend event. I have since seen many companies use hot body painted models to gain the attention of their consumers whether at a car show, trade show or a new club grand opening.
Beverage Manufacturers have to pocket out $1000 minimum to get a great body paint artist to paint their promo girls. I had 2 Miller lite girls at Dinah shores in Palm Springs and they had their bodies painted to resemble a Miller lite body. The art work was amazing and not to mention the girls bodies really made the body paint artist look really good.
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